When deciding between two options, an unattractive third option can change the perceived preference between the other two.
When doing stock investing, we tend to sell off stocks that do well/increase in price - and keep the stock that is performing poorly.
The Doorway Effect is a widely experienced phenomenon, wherein a person passing through a doorway may forget what they were doing or thinking about previously.
Our judgment of how unpleasant an experience is does not depend on the duration of the event - but on the peak(most intense part) and how quickly the pain reduces.
Tendency to believe that individuals are more attractive when they are in a group.
Ideally, we should not change something until we understand the purpose behind it.
Memory error - people sometimes have wrong/distorted memories that they are confident about.
Confirmation bias is the tendency to search for, interpret favorably, favor, recall data/evidence in a way that confirms or supports one's prior beliefs or values.
People don't easily change existing belief even when presented with new evidence.
Continue to believe wrong information even after learning that it's wrong.