We want to finish a unit of anything we are consuming - we don't want to stop in the middle.
We recall pictures better than words.
The simplest explanation is often the best one.
We overestimate our own qualities and abilities when compared to other people.
Memories associated with negative emotions are forgotten more quickly than memories associated with positive emotions.
If we put in a lot of effort into something, its value will go up in our mind.
Absent mindedness is a mental state where people are not focused or might be forgetful.
People generally put in more investment into a failing thing to win back the investment that has already gone in.
Recollection of memory is better if we try to remember that information at specific intervals.
We think of an outcome as certain - but in reality if we zoom out, it would be part of a multi-step process - which in entirety is not certain.