We tend to recall the first(Primacy effect) and last items(Recency effect) in a series.
We remember things better if we are affected by the information.
Not notice/quickly forget things that cause us emotional discomfort and contradict our prior beliefs.
Reverse psychology is a manipulation technique that asks someone to do something opposite to the action that is actually required.
An inert pill can cure health issues if the patient believes that it will.
We judge an experience based on what happens at either the peak(most intense part of the experience) or at the end of the event rather that the entire event.
Experimenters interpreting results incorrectly because they have a pre-existing hypothesis.
Our memory of things we study is based on the presentations of the material.
Our memory can change and become less accurate based on information we get after the event.
We overestimate how much control we have over situations.