Availability Heuristic

You overestimate the probability of something that you hear more often/remember easily.

Tagged With: Cognitive Bias, Information Overload, Notice primed or repeated, heuristic,

Peak End Rule

We judge an experience based on what happens at either the peak(most intense part of the experience) or at the end of the event rather that the entire event.

Tagged With: Cognitive Bias, What to remember, Reduce events and lists, memory, heuristic,