We analyze media about known domains more than unknown domains - which we accept uncritically.
We tend to have more defined and articulated goals about parts of our lives which has lower priority.
We prefer to avoid making a loss over making a profit of the same value.
Perceived difference is not the same as actual difference.
Survey respondents will give answers that be viewed favourably by others.
You overestimate the probability of something that you hear more often/remember easily.
We want to have a sense of cognitive consistency to maintain a positive self image.
Belief that your situation is a zero sum situation and competing - even when there are unlimited resources.
Tendency to think that travelling to an unfamiliar place has taken longer - but an equal time journey in very familiar route would feel shorter.
Explains the negative behaviours of out-group(others) to personality defects and negative behaviours of the in-group(us) to external circumstances or chance.