You overestimate the probability of something that you hear more often/remember easily.
More significance is given to a recent event/data/evidence when compared to past events/data/evidence.
We believe incorrect information to be correct after repeated exposure.
Once you learn a new word/concept, you see it everywhere.
What we believe/want influences what we focus on/notice.
Psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.
We might not be able to recall information without memory aids/cues that we used at study.
There is a significant difference in how we act in an emotionally charged state(hot state) when compared to your normal state(cold).