Out-group homogeneity bias

The belief that the people in the out-group are very similar to each other. "They are all alike; we are diverse."

Cause

less attention is paid to differences between out-group members and this leads to perceptions of out-group homogeneity.

Consequences

  • People of other races seem to look more alike than members of one's own race.
  • Leads to stereotyping.