Cheerleader effect/ Group attractiveness effect
Tendency to believe that individuals are more attractive when they are in a group.
Cause
This effect arises due to the interplay of three cognitive phenomena:
- The human visual system takes "ensemble representations" of faces in a group.
- Perception of individuals is biased towards this average.
- Average faces are more attractive, perhaps due to "averaging out of unattractive idiosyncracies".